Why should entrepreneurs start listening to podcasts?
I’m a huge fan of the podcast format. Not only is it an incredibly personal format, podcasts can also deliver some of the most personal, frank and highly useful information right to your doorstep. If you know where to look, the podcast can become an incredible learning tool for new entrepreneurs. Want to know how the CEO of a highly successful startup manages her team, day to day? Want to hear how that global business got started, before they were famous? Want to learn about new insights into human behaviour and how you can use these in your business, today? For entrepreneurs, podcasts are going to be your new best friend.
Podcasts put all of this content into your hands, quickly, easily and on-demand. Better still, higher quality content is being made available for free, every day. Simply subscribing to the best podcast shows will give you immediate access to the best and brightest minds out there, people you can learn from whenever you have a spare moment . In my opinion, podcasting is the most personal, intimate and ultimately relatable medium we have – helping you to connect with the people behind the businesses you know. It’s for these reasons that I think entrepreneurs should be avid podcast listeners, digging through the archives to find the best stories for their situation. If you pick your content carefully, your podcasting app will become a very important source of insight, inspiration and information. I really do think that there’s never been a better way to learn from business leaders, all without even needing to leave your bedroom.
How do you find the best podcasts?
With so many podcast shows now available, it can be hard to find good shows to follow. The good news is that subscribing is free, so there’s no financial risk in trying out new shows and you can cancel at any time. The only cost involved is the time it takes to find and listen to the best content. Since time and focus are both highly important resources, so we don’t want to waste time listening to shows that don’t deliver the goods. Also, each show is different and can have vastly different styles – show format, length, audio quality, presentation style – so it can be difficult to know if any one podcast will be a good fit. So how do you know which new shows are the best for you?
In my experience, the best way to discover new shows is by referral. I’ve searched high and low for new shows to satisfy my thirst for knowledge & have found that the referral is the only reliable way to discover new shows that suit my needs. Reviews, recommendations and referrals have, time and time again, been the source of the best, most enjoyable and most useful podcast shows for me.
So, without further ado, here are three podcasts that I think are simply awesome for entrepreneurs;
This Week in Startups
Twist is a bi-weekly show hosted by Jason Calacanis, a silicon valley veteran. Back in the 90’s Calcanis started a photocopy newsletter called Silicon Alley Reporter, growing that into a huge business before the dotcom bubble burst and left him broke. Since then he’s built successful new businesses time after time, candidly sharing the experiences that shaped the man he is today. The Twist podcast features interviews with big names in the startup world, like Ev Williams (co-founder of Twitter) and Matt Mullenweg (founder of WordPress). Jason delves deep into the stories of great entrepreneurs, giving you a great chance to learn from both their successes and their failures.
Andrew Warner started Mixergy.com to help people learn from experienced business mentors, in part through the Mixergy podcast series but also with paid premium membership. Andrew publishes both video and audio podcasts, many of which are available via iTunes subscription and on the mixergy website. Andrew asks the tough questions, the ones you really want to hear answered (how much revenue are you earning right now?). Andrew never shies away from the direct, the important questions and you always get a lot out of his interviews. With Mixergy, the goal is to learn from the best, so you don’t make the same mistakes.
Derek Halpern started the Social Triggers website with one goal in mind – to help people learn how science and psychology can be applied in business. Derek’s energetic, fact filled interview style is truly impressive, as is his roster of highly sought-after authors and scientists. Derek’s approach is to dig deep into the psychology behind the way that people behave, turning these insights into actionable steps that marketers and entrepreneurs can use to reach more people, increase online sales and build a bigger fanbase.
Of course, that’s just scratching the surface of the amazing podcast content available for free on iTunes. Podcasts really are the secret weapon in any lifelong learners arsenal, so don’t stop there! Other podcasts I would also recommend include Seth Godin’s Startup School, The New Disruptors and of course, my entrepreneurship podcast Creative Agency.
Which podcast do you think should be on the playlist of any wise entrepreneur? I’m always on the lookout for great new shows, let me know in the comments below!